Interview: Ethan Aaron, Founder & CEO at Portable What are your thoughts on acquisitions in the data market? We are in a drastically different market from even a year ago when it seemed like our industry was being pumped up with unlimited VC money, and every day a new data tool popped up. Fast forward to today, and leadership teams are asking departments to do more with less. This reduction in potential revenue for startups leads many to ask “what if major players started acquiring these startups?” Maybe we could finally implement the Modern Data Stack without the need for 10+ vendors— one vendor to rule them all! Jokes aside, my conversation with Ethan Aaron below explores this question, but his quote from the interview best summarizes the answer: “It's very difficult to spend a hundred million dollars…”