Case study on a failed AI initiative. The data market is changing drastically in 2023, and business fundamentals are more important than ever in a world where capital is no longer cheap. Though data initiatives have the potential to generate millions in revenue, many C-suite executives are beginning to question the viability of expensive data teams that are often burdened with high upfront costs and long-tail ROI. It’s not enough to have analytics and ship ML models– data teams must show their impact on the business’s strategy and bottom line. But how can data teams communicate this to leadership?